SEO is the best way to get organic traffic for a website, and this technique is more prevalent in digital marketing. But when you go for paid traffic like PPC but have to invest huge money in it for traffic, as you stop your campaigns, your traffic goes down. But SEO is divided into many types, so we learn the kinds of SEO in this post.
When some learn search engine optimization, they get confused about types of SEO because, on the internet, so much mix-and-match content is available about search engine optimization.
What Types Of SEO Tactics
There are many types of tactics to be used in SEO but mostly 3 types we use in SEO. But many know it is the types of SEO, but only tactics. Here is the list
Black Hat SEO
Plenty of SEO experts use black hat SEO, but this tactic is unethical, like spammy work, because Google webmaster guidelines set the rules for SEO strategy. But most use tactics like PBN backlinks, Keyword stuffing, content clocking, article duplication, comment spamming, buying links, etc.
White Hat SEO
White hat SEO is the opposite of black hat SEO; Google guidelines set these tactics, like offering quality content and service, fast site loading time, mobile friendliness, accurate description, meta tags, making your site easy to navigate, etc.
Grey Hat SEO
Grey hat SEO differs from both tactics, but it is similar to both of us. We use black hat and white hat SEO techniques in grey hat SEO. That’s why it is called a grey hat.
What are the 4 types of SEO?
Until now, you have gotten clarity about SEO tactics. Now we will understand what types of SEO we use to rank on the search engine.
We use 4 types of SEO, and we must focus intensely to rank on the first page to get traffic for our website.
- ON-page SEO
- Off-page SEO
- Technical SEO
- Local SEO
ON-page SEO
When we start doing SEO, we first start from on-page SEO (on-site SEO); in on-page SEO, we start from keyword research because a keyword help to rank your keyword easily when you find an intent base keyword, then have a 99% chance to rank first.
After the keyword, researchers have to write unique content around primary and secondary keywords, the primary keyword that you are targeting in your content.
After writing content, we must add our primary keyword in the URL (slug) meta description. Your meta description should be 165 characters.
If you are using any SEO plugins like Rank Math or Yoast, these plugin helps you to do SEO and suggest step by step which mistakes are left to fix. Then your on-page SEO is done.
Off-page SEO
Off-page SEO is the promoting part. Once your content has been published, you must focus on promotion like off-page SEO.
In off-page SEO, we try many promoting and link-building technical link building is more crucial for promoting your content.
Here we use plenty of link-building tactics
- Profile backlink
- Social bookmarking
- Pdf Submission
- video Submission
- Image submission
- Directory Submission
- Guest post
Technical SEO
Technical SEO is the technical SEO part. When we start our blog or website, we must focus on many technical parts for website security SSL, Analytics, Webmaster (search console), schema, sitemap, etc.
We have to connect our blog with analytics and search console Because analytics gives valuable insight, and we can check which audiences like our content and product. Also, we can prevent many metrics like demographic and country-wise to do proper SEO.
Local SEO
Local SEO is essential for local businesses, and if you run your website for the local area, it is beneficial in this type of SEO. You can use a local citation backlink and a local business directory and submit your website and business on Google My Business listing and optimize them to rank top of the three Google My Business categories.
Conclusion
There are 4 types of SEO On-page SEO, Off-page SEO, technical SEO, and Local SEO. We explain all 4 types of SEO deeply, and also we have cleared what kind of techniques we use and what are the 4 types of SEO we use. I hope you have understood. If this content is helpful, then share it with your SEO practitioner.
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