SEO is the best way to get organic traffic for a website and this technic is more prevalent in digital marketing. But when you go for paid traffic like PPC but you have to invest huge money on it for traffic but as you stop your campaigns your traffic goes down. But SEO is divided into many of types so in this post we get to know types of SEO.
When some just learn search engine optimization they get confused about types of SEO because on the internet so much mix-and-match content is available about search engine optimization.
What Types Of SEO Tactics
There are many types of tactics has to be used in SEO but mostly 3 types of tactics we use in SEO. But many know it is the types of SEO but it is only tactics. here is the list
Black Hat SEO
There are plenty of SEO experts who use black hat seo but this tactic is done in an unethical way like spammy work because google webmaster guidelines set the rule for SEO strategy. But most use these tactics like PBN backlinks, Keyword stuffing, content clocking, article duplication, comment spamming, buying links, etc.
White Hat SEO
White hat SEO is totally the opposite of black hat SEO, In these tactics, are used set by google guidelines like offering quality content and service, fast site loading time, mobile friendliness, using proper description, meta tags, making your site easy to navigate, etc.
Grey Hat SEO
Grey hat SEO is different from both tactics but it is similar to both of us too. In grey hat SEO we use black hat and white hat SEO technics that’s why it is called a grey hat.
What are the 4 types of SEO?
Until now you get clarity about SEO tactics now we will understand what types of SEO we use for rank on the search engine.
There are we use 4 types of SEO and we have to focus deeply to rank on the first page so we get traffic for our website.
- ON-page SEO
- Off-page SEO
- Technical SEO
- Local SEO
When we start doing SEO first start from on-page SEO (on-site SEO), in on-page SEO we start from keyword research because a keyword help to rank your keyword easily when you find an intent base keyword then have a 99% chance to rank first.
After keyword research have to write unique content around primary and secondary keywords, the primary keyword that you are targeting in your content.
after writing of content we have to add our primary keyword in the URL (slug) meta description your meta description should be 165 characters.
If you are using any kind of SEO plugins like rank math or Yoast these plugin helps you to do SEO and suggest step by step, which mistake are left to fix. then your on-page SEO is done.
Off-page SEO is promoting part once your content has been published then you have to focus on content promotion like off-page SEO.
In off-page SEO we try many promoting and link-building technical link building is more crucial for promoting your content.
Here we use plenty of link-building tactics
- Profile backlink
- Social bookmarking
- Pdf Submission
- video Submission
- Image submission
- Directory Submission
- Guest post
Technical SEO is the technical SEO part when we start our blog or website we have to focus on many technical parts for website security SSL, Analytics, Webmaster (search console), schema, sitemap, etc.
we have to connect our blog with analytics and search console Because analytics gives useful insight and we can check which kind of audiences like our content and product also we can check many metrics like demographic, and country wise which is why we can do proper SEO.
Local SEO is very important for local businesses and if you are running your website for the local area then it is very useful in this type of SEO you can use a local citation backlink and use a local business directory and submit your website and business on google my business listing and optimize them so you can rank top of the three google my business category.
There were 4 types of SEO On-page SEO, Off-page SEO, technical SEO, and Local SEO all 4 types of SEO we explain in a deep way, and also we have cleared what kind of technics we use and what are the 4 types of SEO we use I hope you have understood. if this content is helpful then share it with your SEO practitioner.
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