Helpful Content Update

What Is Google’s Helpful Content Update

Helpful Content Update is one of the good updates as you know Google always focuses on user experience or Helpful Content and always wants to give the best and most informative content.

For that, they constantly change their algorithm, which means their always satisfied with them.

In February 2011, google brought the Panda update for low-quality sites so that many website rankings were down, On 18 August 2022, google announced the Helpful Content Update for low-quality content.

Many bloggers and site owners were scared of what would happen to their websites after this update; throughout my post, I always focused on good quality content and helpful content that would add value to user knowledge and life.

But so many newbies are just attracted by money and start blogging websites to make money through them without an understanding of blogging, what is SEO, and how Google works.

Google always said through their blog that people create content for people, not for search engines, so users who want to know the answer to their query they always satisfied with your content.

That is why Google announced a Helpful Content Update. It will target low-quality content, and Googe’s helpful content update also introduces a new ranking signal( Factor) for ranking the best page on the search.

Google’s Helpful Content Update

Google announced on 18 August 2022 and shared the content on Twitter about helpful content and written: helpful content written by people, for people, in search results.

In this Twitter link, you can read everything about helpful content updates.

How Will affected Helpful Content Update Our website

Google powerfully wrote to focus on people’s first content, not on search engines. If you have an exciting and intended base audience for your business or website and users find helpful content, then you are on the right track and do not need to be scared about this update.

This update affected your website or blog if you have created content for Google and SEO. Or, if you create content through AI tools like Jasper and publish spinning content, create low-quality content with low value, and create several words of multiple content.

How to Safe Our Website From Google Helpful Content Update

If you want to keep your website safe from Google’s helpful content updates. Then these steps will help you to save your website.

  1. Create content by people for people.
  2. Do not create content just for Google and SEO.
  3. Do not use AI-written content or spinning content
  4. Create authentic content from your expertise
  5. Do not produce just content produce value

How Google’s Helpful Content Update Will Work

The helpful content update will start rolling out on 18 August next week. It will take two weeks to roll out, and this update introduces a new site-wide signal that we consider as another raking signal google says their systems automatedly identify unhelpful low, quality content.

This entire automated process will be automated using a machine-learning model. It is not manual and spam actions; instead, it’s just a new signal, as many on Google ranking signals.


Helpful content updates are the best and new Google ranking factor and signal as Google updates every month. Still, it is a content-based update.

Google wants to stop low-quality and low-value content from search engines and show helpful content for users.

If you produce content for people with high value, then you are on the right path. So now focus on your helpful content instead the Google.

  • From this update, only English searches will impact
  • People’s first content still ranks even if your content is unhelpful

Related post: What is a Page Experience?

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